Friday, July 11, 2008

The Harley-Davidson Museum Reveals Its Best Kept Secret: Motor and Cafe Racer

Two Restaurants Bring the Bold Flavors of the Open Road to the Table
Opening at the Harley-Davidson Museum July 12, 2008

MILWAUKEE, July 8 /PRNewswire/ -- While the Harley-Davidson Museum's
exhibits have so far been shrouded in mystery, perhaps the destination's
best kept secret has been its two new restaurants, Motor and Cafe Racer.

On July 12, Motor and Cafe Racer will throw their doors open and treat
the hungry to a whole new eating experience. This isn't your typical Museum
restaurant.

"After a ride, bikers often gather to share stories of the day's
journey -- the Harley-Davidson experience is made of those moments of
connection," said Stacey Schiesl, Harley-Davidson Museum Director. "From
the menu selection to the space design, Motor and Cafe Racer offer bold
flavors of the open road in a space that fosters the camaraderie
Harley-Davidson is known for."

At the 150-seat restaurant Motor, a menu of bold American classics with
a twist celebrates the discoveries of the open road. The peach cobbler,
painstakingly perfected, will look, taste and go down exactly like it does
in the roadside diners of Georgia. There will be hints of Little Rock in
the smoked BBQ ribs, echoes of an endless ride through the countryside in
the "One Pounder" pork chop, and deep-laid memories of Kansas City in the
strip steak. As far west, east, north and south as the menu travels, it
will always keep one foot planted firmly in the restaurant's hometown.
Milwaukee's best sausage and bratwurst, sharp Wisconsin cheddar, walleye
straight from the lake, locally farmed produce, and macro- and micro-brews
will all be offered.

Menu items like the triple-portion "Potato Potato Potato," a
Reuben-on-potato pancake creation inspired by the signature sound of the
Harley-Davidson engine, or the flatbreads whose length mirror that of a
motorcycle tire skidmark, keep the Harley-Davidson story present
throughout.

If the food is designed for triggering memories, the space is designed
for sharing them. Communal tables and horseshoe-shaped bars make every seat
a perfect spot for starting conversations, either with an old friend, or
the new friend one seat over. In addition to indoor seating, Motor offers
100 outdoor seats with beautiful views of the Menomonee River and Museum
grounds.

Paying homage to the restaurant's name, Motor boasts a piece of welded
artwork featuring actual Harley-Davidson motor parts used to divide the
restaurant into separate gathering spaces. The metal piece uses engine
parts that came directly from Harley-Davidson's Pilgrim Road Powertrain
Operations facility in Milwaukee. Flywheels, gears and other parts inspire
the namesake space with Harley-Davidson heritage.

The culinary road trip continues at Cafe Racer, designed as the perfect
place to quickly refuel. The cafe offers straightforward fare, engineered
for grab-and-go eating. Selections such as the Breakfast Burrito, Bobber
Brat and Kick-n-the-Pants Buffalo Chicken sandwich are packed with a lot of
punch. Signature items like the Clutch Pie, a delicious hand-held dessert,
will be gone before you get back to your bike. The familiar favorite PBJ is
offered, but taken to a whole new level with potato chips layered inside.

Cafe Racer welcomes guests to come and go as they please and is as
casual as a Sunday ride on an open road. For those with time to stay and
chat, the racing stripe-inspired color palette and the walls lined with
Harley-Davidson and Buell racing action shots enhance the colorful
conversations to be had inside the cafe. The cafe encourages eating
outdoors as well on I-beam benches in the Founder's Plaza and around the
Hillclimber statue for those who want to picnic.

Motor is open to the general public for lunch and dinner while Cafe
Racer is open for breakfast, lunch and light dinner. A Museum ticket is not
needed to eat at either Motor or Cafe Racer.

"Motor and Cafe Racer will certainly 'wow' visitors to our Museum,"
said Schiesl. "And they're sure to be local favorites for people who like
good American food with a bold spin that will keep them coming back again
and again."

"Designing a menu that embraces the Harley-Davidson legacy is one of
the most fun and gratifying challenges I could take on," says Robin
Rosenberg, Master Chef of Motor and Cafe Racer. "There's a rich heritage in
Harley-Davidson. To have a chance to bring that culture to life through
food is one of the greatest things I've ever been a part of."

Motor is open Monday through Thursday 11 a.m. to 12 a.m., Friday and
Saturday 11 a.m. to 1 a.m. and Sunday 11 a.m. to 11 p.m. Cafe Racer is open
Monday through Friday, 7 a.m. to 7 p.m. and Saturday and Sunday 8 a.m. to 7
p.m. Final kitchen orders are taken one hour prior to close. Call
1-877-HD-MUSEUM (1-877-436-8738) or visit http://www.h-dmuseum.com for more
information.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories and general merchandise. For more
information, visit Harley-Davidson's web site at http://www.harley-davidson.com.



SOURCE Harley-Davidson Museum